17-20 May 2021 – CAPE TOWN, SOUTH AFRICA
WE ARE AFRICA IS THE WORLD’S MOST VIBRANT GATHERING OF LUXURY AFRICAN TRAVEL BRANDS, THE FINEST BUYERS AND TOP INTERNATIONAL PRESS.
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WITH A SHARED MISSION TO TRANSFORM AND REBRAND AFRICAN TRAVEL FOR THE GLOBAL LUXURY MARKET, THE WE ARE AFRICA TRIBE CELEBRATE THE CONTINENT’S DIVERSITY, UNSURPASSED BEAUTY AND INCREDIBLE OPPORTUNITY.
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UNITED, WE ARE #NOT ONE STORY: WE ARE AFRICA.
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5 -min. read From speciality coffee to empowered local artisans, James Davidson unpacks up-and-coming Rwanda’s capital and tells us how it is exceeding the expectations of all who encounter it.
4 -min. read As Africa’s first major museum of contemporary African art, Zeitz MOCAA was making headlines way before its opening in September 2017. Does it matter than such empowering moment for the continent was conceived by a German, asks Heather Richardson? Its namesake certainly doesn’t think so.
5 ishadow In honour of National Women’s Day in South Africa, hear the stories of three special ladies making a big splash in South African tourism.
8 -min. read When even maps are biased, James Davidson discovers how a rebellious historian, Afrofuturists and a Marvel superhero can cut through propaganda and prejudice to expose a lie in the name of equality and empowerment.
4 -min. read Come December 2018, prepare to say hello to Magashi Camp – a conservation-driven project spearheaded by the combined efforts Wilderness Safaris, the Rwanda Development Board and African Parks. Find out how this high-end masterpiece will be blazing a new safari trail around Akagera National Park.
4 -min. read Despite being inhabited by 12 per cent of the world’s population, Africa accounts for just three per cent of its airline traffic. Richard Holmes investigates why Africa’s skies are comparatively empty – and what the travel industry can do about it.
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